Why Digital Marketing is Important for Small Business When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product…
What is SEO（search engine optimization）？ SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue. When asked to explain…
Driving Traffic to Your Online Store You can think about marketing your e-commerce site in terms of three main audiences: People who have shopped with you before or at least know about your store. People who are looking for the kind of product that you offer. People who want to buy the product that you offer…
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