E-commerce(electronic commerce) is the buying and selling of goods and services via the Internet. We are partners with Woo-commerce to help our clients build their online store, where they can sell products and provide services through the internet.
The E-Commerce Sales Process: 4 Stages of Success
Attract, Convince, Complete, Retain
Get People to Your Website.
The first goal of your e-commerce site is to get people to visit your store. There are many ways to accomplish this:
- Content Marketing
- Digital Advertising,
- Social Media Promotion
- Affiliate Partnerships.
Get People to buy.
The next step is to get them to make a purchase. This is the biggest step, finding out what percentage of your customers end up making a purchase.The big part of this step is TRUST.You have to design your site right so people will not think twice about putting down their card.
Get Them to close the Checkout Process.
Once someone goes to checkout, this is where you want to make sure you don’t lose them. Re-Targeted Ads and Popular Item Promotions are great ways to increase your average purchase amount.
Get Them to Come Back and Buy More.
The person likes your products and trusted your site enough to buy. There are a few ways to help you keep them being life-long customers:
- Great Promotions for valuable customers
- Feedback surveys
- No Spamming Emails